[TriEmbed] [TAR] New free Atmel Studio 7 development studio now lets you input Arduino sketches.

[Fred Ebeling]

I am always interested in others ideas on the “why and what fors” that companies
do things.  I would have to guess if I was in marketing that Arduino products are
not a big percentage of ATMELs bottom line.  They would more like to have companies
that purchase 100K units a year, or a car company that purchases 10 million.
These companies are using the latest software, not the Arduino environment.

As for the choice of Microsoft operating system.   WAKE UP!!  you are in a very small
minority that doe not use it!  (VERY SMALL)

Fred Ebeling

From: Rodney Radford via TriEmbed 
Sent: Monday, October 19, 2015 2:44 PM
To: Bill Farrow 
Cc: trianglerobotics ; TriEmbed Discussion 
Subject: Re: [TriEmbed] [TAR] New free Atmel Studio 7 development studio now lets you input Arduino sketches.

I do agree this is a marketing ploy by Atmel, and they are a bit late to the party.  I was using Atmel products long before Arduino, but I have not fired up the Atmel IDE in ages.  I personally hate the Arduino IDE, which is the only positive thing about Atmel getting back in, but I have been happy with a simple text editor and make files. 

And yes, the MS Windows only is a bad decision for many of the target audience they are hoping to hit.

On Mon, Oct 19, 2015 at 2:35 PM, Bill Farrow <bill at arrowsreach.com> wrote:

  I don't think Atmel will succeed. They are trying to win back the hobbiest and educational market that is exploding away from them out of their control. The key concepts of Arduino was Open Source and code simplicity. Bringing out a proprietary IDE and importing your simple sketches into a more complex language and project format is probably not going to excite to many people.

  Plus, it is MS Windows only :-( So no one in my household is able to use it.

  Bill



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